Arclab MailList Controller
Email Marketing Software
Building your Contact Database
Your contact list is a valuable property. MailList
Controller helps you to build your contact list or manage and grow
your existing lists. It does not make much difference if you have just
started or you already have a large customer database. Everybody can
use our email marketing software and profit from its results. Convert
your visitors into subscribers using a web form. Send out newsletters
to your subscribers and make customers out of newsletter subscribers.
Repeat it and make returning customers out of customers.
The email marketing software will run without or with little user intervention. It supports double opt-in, web form submissions, subscribe and remove requests. Thanks to the built-in returned email and error detection the distribution list will stay clean of invalid or outdated email addresses. MailList Controller uses an internal database or an external (linked) database and can import members from MS Access, MS Excel, Text (csv), SQL Server or from ODBC.
Email Marketing Software grows with your Business
MailList Controller is an easy way to communicate
with your customers and friends. Email marketing software is very cost
effective - it allows you to reach thousands of potential or returning
customers for virtually free. Build a close relationship with your customers
and see the effort of your email newsletter campaign immediately. You
don't have to wait until the post office delivers your flyer or newsletter.
Just press a button and your newsletter goes out to your subscribers.
Our newsletter software targets 4 different groups and is available in 4 versions. The free and light version for private users or small groups. The professional version is for the business and professional user, who wants to build a closer relation to his newsletter subscribers. Our flagship software product is the eXtreme version, which is the right choice for dedicated professionals and companies with a large customer base. Its also possible to upgrade the license later, so that the newsletter software can grow with your business and your newsletter subscriber list.
Email Marketing Basics
What is required for Email Marketing?
- Windows based PC
- Internet Connection
- Email Marketing Software (Download)
- List of Contacts (Recipients)
- Email Account
How much does it cost?
Email Marketing is non-expensive advertising. You can send the email messages right away, using your own computer. All you need is an email account ... using MailList Controller you don't have to pay for every message sent. Its a one-time payment for the software, which means no recurring fees and no subscriptions for the software. The software is available in 4 different versions, from the free version to the eXtreme version. The versions differ in the number of lists and max. recipients per list. Its recommended to start and test the email marketing software with our freeware version. You can upgrade to the light, professional or eXtreme version later.
Recipients and SPAM
The recipients are an important issue in email marketing. The better
the recipients list, the more you will benefit from using the email
software. You will get the best results with a list of subscribers,
who have subscribed e.g. to your newsletter on your website or with
a list of existing customers. Email marketing does not equal sending
SPAM. You should always be aware of the fact, that you should not spam
the recipients with a flood of messages. There are rules for sending
commercial email messages. MailList Controller also support double opt-in
and remove requests, so that contacts can subscribe to your service
(if you want to add a subscribe feature) or exclude themself from future
See also: Newsletter Basics and Anti-Spam rules
How should the Message look like?
There is no clear answer on this issue, some think the best are text-only messages, others are using well designed flyers. MailList Controller supports both, text and designed Rich-Text (HTML) messages or even a combination of both. Its strongly recommended to run a spam check (e.g. send a test message to several web mail or spam protected accounts) before sending a message to your subscribers.
How long does it take before I get the Results?
Email marketing is very fast and direct - basically you can get the first response directly after you have sent out the first message. Its like in other business - the better the offer and the recipients the more response you will get