Email Tracking using Google Analytics

Click-through Tracking

Requirements:


There is an easy way to gather click through information using Google Analytics. The key is "link tagging" - this means the link to your web page contains additional information, e.g. the campaign-name, so that you can identify the click-through links from your newsletter campaign.


Please read the following article about "link tagging" on Google Analytics. 

(Click here to open it in a new window)

 

Lets say the URL, which should be included as link in your newsletter is:
http://www.mydomain.tld/my-page.htm

 

Google Analytics provides a tool, which build the links for you, so that you don't need to care about the syntax.
(click here to open the Google Analytics URL Builder in a new window)

 

In this sample we use:
Campaign Source = Newsletter1
Campaign Medium = Email
Campaign Name = Your Product

 

The link would be: (don't create the link by hand, always use the Google Analytics URL Builder)
http://www.mydomain.tld/my-page.htm?utm_source=Newsletter1&utm_medium=Email&utm_campaign=Your%2BProduct

 

The link contains the additional information, which is required to track the clicks. 
This allows you to measure how many people have clicked on a link in your newsletter.


tracking

Thats all. Now send your newsletter campaign. 

You can watch the results of your newsletter in Google Analytics under Content Sources -> Campaigns.

 

Google(tm) Analytics is a service provided by Google(tm).
Google(tm) Analytics is not part of the software MailList Controller.