|
| Article: A word
on Click-Through and Open-Rates |
- You can gather Click-Through statistics using
your webserver and your webstatistic software, e.g.
Google Analytics.
Click
here for information about tracking using Google
Analytics.
or (not using Google Analytics):
Create a webpage as link-target on your webserver, which
is not linked from any other source. Include the link to
this page in your newsletter and you can gather
statistic information, like e.g. geo-location, number of
unique users, ... but you cannot say who has clicked on
it. The privacy of your members is not at risk.
Please keep in mind, that many users will not click on
any link inside a message because of all the fishing
attacks and will rather type in the URL directly in
their web-browser.
- Open-Rates are typically based on external
images, which contain a "secret" tracking
code. The problem ist, that this information is
completely inaccurate, because most modern mailclients
like e.g. MS Outlook, MS Windows Mail or Thunderbird are
blocking all external images for privacy reasons by
default. This means, that Open-Rates based on external
images will no longer work.
|
|
|
|
|
|
|
|
|
|
