1. Email Marketing Software

Our email marketing software solution MailList Controller is the right choice for all users, from small business to dedicated professionals. An email marketing software is a software, which is specialized in sending email messages to a huge group of recipients. The software runs directly on your windows based computer, so that you can start right after you have downloaded the free version.

2. What is required for Email Marketing?

• Windows based PC
• Internet Connection
• Email Marketing Software (Free Download here)
• Textfile or Database with Recipients
• Email Account

3. How much does it cost?

Email Marketing is non-expensive advertising. You can send the email messages right away, using your own computer. All you need is an email account - with MailList Controller you don't have to pay for every message sent out. Its a one-time payment for the software, this means no recurring fees and no subscriptions for the software.

The software is available in 3 different versions, from the free version to the eXtreme version. The versions differ in the number of lists and max. recipients per list. Its recommended to start and test the email marketing software with out freeware version. You can upgrade to the professional or eXtreme version later if you like our software.

4. Recipients and SPAM

The recipients are an important issue in email marketing. The better the recipients list, the more you will benefit from using the email software. You will get the best results with a list of subscribers, who have subscribed e.g. to your newsletter on your website or with a list of existing customers.

Email marketing does not equal sending SPAM. You should always be aware of the fact, that you should not spam the recipients with a flood of messages. There are rules for sending commercial email messages.
See also: Newsletter Basics and Anti-Spam rules

MailList Controller also support Opt-In and Remove, so that recipients can subscribe to your service (if you want to add a subscribe feature) or exclude themselves from future mailings.

5. How should the Message look like?

There is no clear answer on this issue, some think the best are text-only messages, others are using well designed flyers. MailList Controller supports both, text and designed Rich-Text (HTML) messages or even a combination of both. Its strongly recommended to run a spam check (e.g. send a test message to several webmail or spam protected accounts) before sending a message to your subscribers.

6. How long does it take before I get the Results?

Email marketing is very fast and direct - basically you can get the first response directly after you have sent out the first message. Its like in other business - the better the offer and the recipients  the more response you will get.