Email Tracking using Google Analytics

(Click-through Tracking)

 

Requirements:


There is an easy way to gather click through information using Google Analytics. The key is "link tagging" - this means the link to your webpage contains additional information, e.g. the campaign-name, so that you can identify the click-through links from your newsletter campaign.


Please read the following article about "link tagging" on Google Analytics. 

(Click here to open it in a new window)


Lets say the URL, which should be included as link in your newsetter is:
http://www.mydomain.tld/my-page.htm


Google Analytics provides a tool, which build the links for you, so that you don't need to care about the syntax.
(click here to open the Google Analytics URL Builder in a new window)

In this sample we use:
Campaign Source = Newsletter1
Campaign Medium = Email
Campaign Name = Your Product


The link would be: (don't create the link by hand, always use the Google Analytics URL Builder)
http://www.mydomain.tld/my-page.htm?utm_source=Newsletter1&utm_medium=Email&utm_campaign=Your%2BProduct


As you can see, the link contains now the additional information, which is required to track the click-throughs. 
This allows you to measure how many people have clicked on a link in your newsletter.

tracking

  • First select the text (in our sample "hyperlink") and click on the "Add Hyperlink" icon.

  • Now copy the URL from the Google Analytics URL Builder into the URL field.

Thats all. Now send your newsletter campaign. 

You can watch the results (click-throughs) of your newsletter in Google Analytics under Content Sources -> Campaigns.

 

Google(tm) Analytics is a service provided by Google(tm).
Google(tm) Analytics is not part of the software MailList Controller.