Email Tracking using Google Analytics

Click-through Tracking

Requirements:

 

There is an easy way to gather click-through information using Google Analytics. The key is "link tagging" - this means the link to your web page contains additional information, e.g. the campaign-name to track the click. Google Analytics provides a fantastic interface with lots of information.


Please read the article about "link tagging" on Google Analytics. 

(Click here to open it in a new window)

Add a Link to your Newsletter

Lets say the URL, which should be added as link in your newsletter is:
http://www.mydomain.tld/my-page.htm

 

Google Analytics provides a tool, which build the links for you, so that you don't need to care about the syntax.
(click here to open the Google Analytics URL Builder in a new window)

 

In this sample we use:
Campaign Source = Newsletter1
Campaign Medium = Email
Campaign Name = Your Product

Tagged Link Analytics

 

The tagged link URI is:
http://www.mydomain.tld/my-page.htm?utm_source=Newsletter1&utm_medium=Email&utm_campaign=Your%2BProduct
The link contains the source, medium and campaign, which allows you to measure how many people have clicked on a link in your newsletter.

 

  • First select the text (in our sample "hyperlink") and click on the "Add Hyperlink" icon.
  • Now copy the URL from the Google Analytics URL Builder into the URL field and send your message.
    You can watch the results of your newsletter in Google Analytics under Content Sources > Campaigns.

 

Disclaimer:
Google(tm) Analytics  is a service provided by Google(tm).
Google(tm) Analytics is not part of the software MailList Controller.