Email Tracking using Google Analytics
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There is an easy way to gather click-through information using Google Analytics. The key is "link tagging" - this means the link to your web page contains additional information, e.g. the campaign-name to track the click. Google Analytics provides a fantastic interface with lots of information.
Please read the article about "link tagging" on Google Analytics.
Add a Link to your Newsletter
Lets say the URL, which should be added as link in your newsletter
Google Analytics provides a tool, which build the links for you,
so that you don't need to care about the syntax.
(click here to open the Google Analytics URL Builder in a new window)
In this sample we use:
Campaign Source = Newsletter1
Campaign Medium = Email
Campaign Name = Your Product
The tagged link URI is:
The link contains the source, medium and campaign, which allows you to measure how many people have clicked on a link in your newsletter.
- First select the text (in our sample "hyperlink") and
click on the "Add Hyperlink" icon.
- Now copy the URL from the
Google Analytics URL Builder
into the URL field and send your message.
You can watch the results of your newsletter in Google Analytics under Content Sources > Campaigns.
Google(tm) Analytics is a service provided by Google(tm).
Google(tm) Analytics is not part of the software MailList Controller.