Newsletter Basics and Anti-Spam Rules
This page contains basic information and does NOT constitute legal advice.
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Please take a look at the official FTC page at:
The following includes basic information only. You should read the official FTC page carefully.
Message Header: From, To and Subject
From: The program will use the "Name" specified in the list settings
(not the list-name) and the list-email address as sender information.
To: MailList Controller uses the recipients email address by default. You can add e.g. the field "[Name]" as friendly name to personalize the to-field. Each recipient gets its own message containing a single email address.
Subject: The subject should describe the contents of the message. e.g. "YourCompany Newsletter"
The US CAN-SPAM Act bans false or misleading header information (e.g. "From" and "To" emails).
It also bans deceptive or misleading subject lines.
Message Body: Subscriber Information
Include some text to provide information why the recipient received this
message and make clear that it's a service he subscribed to and not a spam message.
You are receiving this newsletter [email, message, offer, ...], because you subscribed to our newsletter at website
[signed up at website, bought X from us, ...]
Message Body: Unsubscribe Information
Not interested anymore? Click here [add a link to unsubscribe] to unsubscribe
or reply with "Remove".
Reply with "Remove" to unsubscribe from future mailings [newsletters, messages, offers, ...]
The US CAN-SPAM Act requires that commercial email include a notice that its an advertisement or solicitation and that the recipient can opt out of receiving more commercial email from you.
See also: How to add an unsubscribe link
Message Body: Address Information
Add copyright and trademark information.
Add your name or company name and full address.
The US CAN-SPAM Act requires that commercial email include the senders valid physical postal address.